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Side note – there’s also a handy ‘Best time’ feature that automatically sends your emails at the optimal time, based on previous campaign performance. Sendinblue is also unique in its transactional email offering, letting you send messages such as purchase confirmations and receipts via SMTP. It scores bonus points for lead scoring, and for the ability to test workflows prior to launching them. Sendinblue’s workflow editor lets you set up some clever triggered campaigns, based on contact data, email engagement, web behaviour, and ecommerce activity. Some really impressive automation options here. However, if you can’t find what you’re looking for, you can always upload your own from builders like Stripo. However, they all are responsive, and the designs aren’t bad at all. Though Sendinblue claims to offer 60+ email templates, we could only find 42. Newsletters, autoresponders, A/B testing, transactional email and SMSĬhoice and Flexibility of Template Designs discount offers to VIP customers), and dynamic lists, which lets you include dynamically-updated content (e.g. They also offer conditional content, which allows you to display certain elements of the email to specific contacts (e.g. Simply add one of the ‘attribute conditions’ by clicking on the personalization button – the same goes for subject lines and preview text of your campaigns and templates. There are a handful of pre-set elements to choose from, which should be enough. There’s also a nice campaign-production flow that is easy to follow.Īs with most tools, Sendinblue offers a drag-and-drop email editor that is both fast and smooth. Having undergone some updates, the drag and drop email builder is very user-friendly. The user experience is pretty good and the menus are easy to navigate.
Integrations with popular platforms like Shopify, WooCommerce and Magento are available. With features like customizable triggers based on purchase data, the ability to import customer orders, and customizable KPIs, Sendinblue is well-equipped to serve ecommerce. If you’re after a value-for-money service with automations, advanced segmentation, live chat and dynamic personalization, it’s a noteworthy option. Sendinblue works out to be a lot cheaper than other comparable tools if you send few emails to the same people. You want a sophisticated tool on a low budget:
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And its dedicated transactional section allows for messages such as password resets, and sign-up and purchase confirmations! There’s even an option to send SMS. Its automation workflow designer allows you to build campaigns triggered by clicks, opens and even webpage visits. Sendinblue does much more than just email marketing campaigns, in fact, it’s one of the best tools for trigger-based and transactional emails. You need to send transactional emails and SMS: Now let’s dive into this in-depth Sendinblue review and see whether this email marketing platform lives up to its promise of delivering a user-friendly, all-in-one solution. Paid plans start at $25 a month for 20,000 emails. Unlike other providers, they charge based on the number of email marketing campaigns you send rather than how many contacts you have. The advanced automations included offer web tracking and lead scoring.
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Sendinblue has a nicely-featured free plan, which includes email templates, automation workflows, phone support (for the first 60 days) and up to 300 emails per day. Its efforts seem to be paying off, with over 175,000 users and 100 million emails sent per day! For a company that’s a relative newcomer (it was launched in 2012), it’s not bad at all. It even has a very popular email plugin for WordPress.
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Starting life as a digital agency, Sendinblue’s email marketing platform was developed in response to one of the biggest challenges faced by small-to-medium businesses: automating email marketing on a budget.Įverything, from its comprehensive feature set (which includes a CRM, marketing automation, transactional emails, SMS, landing pages and Facebook ads), to its extremely competitive pricing, shows that Sendinblue is serious about becoming a major player in the email marketing software market. Of course, this won't increase the cost of your subscription. We may earn an affiliate commission when you purchase through our links. EmailToolTester is supported by readers like yourself.